Vejas Valentine’s Day Display

What is the display for?

• Valentine’s Day edition shoes, specifically targeting couples buying matching shoes

Who is the competition?

• TOMS, D.A.T.E & Axel Arigato based on research of Veja’s top competitors

How will my display stand out? How will I say or do something different?

• By keeping on brand  with Veja’s simple aesthetic but also playing on the nostalgia that comes with Valentine’s day and the pink and red colors associated with it. Matching shoes for couples is very popular amongst Veja’s age demographic so this will appeal to them while they are shopping.